Online specification tools and applications give architect and specifier prospects and customers the ability to complete tasks online.
In short, their job is to make the specifiers life easier – preventing them leaving your website.
Anything that makes the specifiers life easier is worthy of discussion; from colour pickers to u-value calculations, cost efficiency calculators to product selector tools, coverage calculators to product comparison tools.
Your website should be seen as the heart of your marketing activity. When you are spending thousands on marketing, it’s essential to make sure that when visitors land on your construction website – it does it’s job. Specification tools are vital for any product manufacturer business to add value and drive sales qualified leads into your sales team.
The benefits of online applications don’t just stop at the end user either. These tools are impactful marketing tools that, when built to do so, can generate well-qualified leads for your sales team and can help you learn about how and where your products are being specified.
Our design and development teams create online applications that are integrated within your current website platform or built as a standalone application. Online applications range from:
- Online calculation tools eg. U-values and Coverage
- Specification builder applications
- Product selector and comparison tools
- Members Login and Project Areas
- E-learning and CPD Areas
- Media libraries
- Product comparison tools
- Colour and texture selectors
To talk about anything to do with online applications and specification tools for building product manufacturers please call us on +44 (0)1908 671707.