Digital marketing manager
Main Responsibilities: Developing and implementing business marketing plans and assisting with the development of client marketing strategies and campaigns.
Pritesh Patel is, and has been, passionate about the use of digital marketing to enhance strategies and the ability to measure the performance of marketing investments since 2002. He spent time working within the automotive sector and then making the move to Polypipe Civils, a leading product manufacturer within the water management and drainage sector where he was responsible for developing and executing various product marketing campaigns aimed at Specifiers, Engineers and Architects.
Pritesh is an active member of CIMCIG and is a speaker at various CIMCIG events. Outside of his usual 9-5 job he is a student looking to become a mentor within the Analysis Exchange, a community of web analytics experts from around the globe who assist non-profit organisations with getting the most out of their marketing, websites and analytical data.
Here is Pritesh on our YouTube channel explaining what Advanced Segments are in Google Analytics:
In his spare time he likes to spend time with his son, watch football and eat … a lot! If you would like to speak to Pritesh then you can contact him using the links on the right.
Here are some of Pritesh’s most popular blog posts and articles:
How do the top 15 UK construction companies use social media
What makes a product manufacturers website effective?
6 tips for optimising product pages for search engines
How to measure marketing campaigns using Google Analytics
Measuring Brand and Non-Brand Traffic for Product Manufacturers