Digital Analytics, or web analytics, is an important part of your digital marketing strategy.
Each marketing initiative you conduct must be measured and analysed in order to maximise your website’s perfomance and get the most out of each individual marketing campaign. We help clients understand user behaviour right from the intital search phase through to conversion and provide insights along the way of how to get the most out of digital marketing strategies.
Understanding the difference between the quantity and quality of traffic generated to your website from external activities such as Search Engines, Blogs, Twitter, Facebook, Online Directories and Online Advertising is essential to getting the most out of your budget. It will also consistently provide you with quality leads and opportunities for business.
We develop, implement and measure campaigns for effectiveness by using a wide range of techniques and web analysis software. This provides construction marketers and business owners with reports, competitive intelligence, insights and recommendations to help achive your desired marketing and business goals.
For Web & Campaign Analytics Services call us on +44 (0)1908 671707.