Tag Archive: Email Marketing
Government sector lead the pack in email marketing
A recent email marketing benchmark report published by Sign-Up.to shows that the Government sector is performing the best against 23 other sectors for open and click through rates for email campaigns during Q1 and Q2 of this year. The Government sector is currently achieving open rates of 35.60% which is a significant increase on 2009. This is due to the General Election earlier this year which, for the first time, saw various other marketing channels used alongside email. We saw many parties utilise social media channels such as Twitter, Facebook [...]
Creating effective campaign landing pages
For many marketers, targeting the right people involved at each stage of the long and complex, design and build process can be difficult to develop, implement and measure. Using inbound marketing channels is becoming much more prominent within the marketing mix and it goes without saying that well thought out campaigns can work wonders. Our expert digital marketers have answered the question: ‘How will landing pages bring my audience online?’. Looking at how creating highly targeted landing pages with relevant content and a clear value proposition, will give you more [...]
Adding value with white papers
The internet is full of wise words – let’s face it, you’re reading this and I’m taking the trouble to write it. Why do I do it? – I hear you ask. Well it’s simple. It’s cathartic because I get an opportunity to get things off my chest. It’s conversational because people comment on what I’ve written and indeed I sometimes learn something from them in exchange. But probably the most important reason for me writing this blog is that it gives me the opportunity to show that Pauley Creative [...]
Products sales flat – Digital marketing for construction products
I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].
People like to be asked – Digital Marketing
If you’re already a Pauley Creative client you’ll know that we like surveys and tend to use Survey Monkey which is an amazingly easy-to-use online survey service. There’s a free version for just a few questions and answer choices, but even if you want bells and whistles it’s not expensive (Pitch over – don’t mention it Survey Monkey!). A survey is a very good way to generate statistics and these make great PR – as long of course as the results are something you want to shout about!
Green waste. Ecobuild 2010 – Construction Event Marketing
Digital marketer upset by lack of digital marketing at Ecobuild. No surprise there then.
Straight to the point – Construction copywriting
There’s no point in putting together a wonderfully integrated marketing campaign if the words don’t ring bells for the readers. Writing good ad copy isn’t easy. The more I read other people’s marketing literature the more I realise that writing is a talent that not everyone has. There’s the architects firm which promises to “assist” its clients when I’m sure what the clients need is someone to carry out the job – not assist them. There’s the quantity surveyors practice that offers me the “best possible solution”. It’s so easy [...]
Simple but extremely effective
You know, it is the simplest things that are sometimes the most effective. I received an email the other day from a friend who’s recently moved job. I have some inherent interest in what my friend is doing because it’s a move sideways into a slightly different world of work, so I read the email signature with great interest.
Tearing down barriers
There’s no doubt that email marketing does work – we’ve got many customers who will testify to this. But apart from using our awesome email broadcaster ‘Shortburst’ what else can you do to tear down the barriers of resistance and improve chances of marketing success? Make sure you use a sensible email address for a start. One prominent business advisory organisation I know sends out emails from “Information” others use “info” or variations thereof – a sure way to have them consigned to the spam bin!
Useful stuff #2. In Safe Keeping
In Milton Keynes we have the Open University, of which we’re very proud. The Faculty of Maths, Computing and Technology runs a very useful safe computing alert service. You can sign up and receive the free security bulletins about nasty viruses and program updates. You’ll find it here – oh, and there’s no charge.
