Integrating PR & Media relations into your construction marketing strategy involves communicating with your target audience through the media, with an aim to create and maintain a positive image and create a strong, trusting relationship with your target audience.
PR & media relations, when closely aligned with your sales and marketing objectives, will help to establish your business as thought leaders and the go-to experts within the construction industry.
We start by establishing a target focus for your PR strategy, in order to ensure that you receive the best results from your media spend. This will involve outlining your business objectives and messages, as well as identifying your product positioning and tone of voice to retain credibility.
To ensure your target audience sees the right type of content, we’ll also carry out a review of your customer personas and arrange meetings to align these against the appropriate publishing houses.
This will help us to create a strategic and flexible PR/advertising plan that meets your requirements, and allows us to carry out effective day–to-day management to grow and enhance your business.