John Brash are the UK’s leading manufacturer of graded timber roofing battens, shingles and shakes, scaffold boards and commercial anti-slip decking.
The Pauley Creative team developed a new simplified brand identity accompanied by a clearly defined positioning statement. Prior to developing a new website, our research identified that a majority of online visitors were coming to the site looking for specific technical information via search engines. Our in-house team then designed and developed a search friendly, content heavy website focused on providing information which is of value to architects and specifiers and makes the specification of John Brash products easier.
A resource hub, ‘JB Info Centre’ was built to contain a variety of technical articles and information based on the search terms identified in our content and search analysis. This keyword rich content will help the site rank higher in search engines and drive more organic and targeted traffic to the website through non-brand search terms.
A measurement framework has also been created to measure website conversions, lead generation and brand awareness.
What we did
- Conducted customer perception analysis
- Website and analytics technical audit
- Created an aesthetically pleasing, optimised website
6 Month Results
- 32% increase in traffic
- 45% increase in non-branded search traffic
- 154%increase in conversions from website
- Over 150 enquiries generated via website
To see the new website please visit www.johnbrash.co.uk