Allison Transmission is a world renowned fully automatic powershifting transmission manufacturer. Their existing brand had been developed specifically for the North American market and was not achieving expectations in UK & Europe. Their ‘international’ identity now communicates their brand values and is applied across all media, traditional and digital, to target the right audiences outside of North America.
The inhouse design team worked with a strong, bold colour palette and intelligent use of the logotype, creating a flexible and successful brand identity. Complete corporate identity guidelines and management procedures were set allowing application of the brand to all potential uses.