What is a digital marketing audit?
A digital marketing audit is a thorough inspection of the online performance of your construction business, which ranges from in-depth website analysis, including quality traffic levels & lead conversions, through to online customer behaviour, SEO ranking & brand positioning. Elements such as these enable us to measure your current success effectively.
Why is it important to you?
The auditing process will enable you to receive strategic recommendations that will help you to achieve your business goals faster. By identifying crucial gaps from the start, an online digital marketing strategy can be tailored to target your specific business objectives. This eliminates any wasted time and resource carrying out ‘random acts of marketing’.
What do we offer?
We offer a process-driven, considered approach to significantly improving your current digital marketing strategy. Within the audit we’ll typically include recommendations for implementing or refining a lead generation website, alongside a highly targeted search and content strategy. This will include measurable, specific traffic-driving marketing campaigns. Our audits however will differ depending upon your exact requirements and areas of focus.