Architect’s Journal to publish Top 100 influential UK architects on Twitter
In April 2011 Construction News published the tCn top 100 list of influential tweeters in the UK built environment and received a great response. It’s part of an initiative to help industry individuals and organisations understand, embrace and utilise the power of digital media. PeerIndex was used to rank Twitter users based on how influential they are and we’re very happy to be one of the only agencies included. Next in the #tcntop100 series is an attempt to identify influential tweeters in UK architecture. The final #AJtCn100 list will be [...]
Top 100 UK Product Manufacturers on Twitter
** Update 7/10/2011: Here is the released top 100 UK product manufacturers on Twitter list ** After the success of the #tCntop100 and #ajtcn100 in grouping together UK construction professionals and architects on Twitter, next in the series is the top 100 UK product manufacturers. It gives architects and specifiers a chance to interact with product manufacturers that are embracing social media. To date, tCn and Peer Index have found over 300 qualifying accounts and have released the details of the top 50 product manufacturers. This list includes official company [...]
Thinking of using Twitter for marketing? Ask yourself these 5 questions first
An increasing number of construction companies and professionals involved in the industry are joining Twitter to find out for themselves what the fuss is all about, and hopefully work out how it can benefit themselves or their business for marketing purposes. But what do you do once you’re on it? You set up an account, start following some people/businesses and may even have posted a few links from your website, but …. now what? I’ve seen too many companies launch Twitter profiles, tweet some information for a few months and [...]
Infographic: How do UK Architects use Twitter?
We recently set out to survey UK Architects who are on Twitter to find out how they used Twitter and what for. We wanted to find out how long Architects had been using this platform for, how often they tweet, who they followed and what they like and dislike about it. We received a total of 117 responses which by no means make the results representative of all architects but it does give some interesting insights into how Twitter is currently being used by Architects. Key Findings: 65% of Architects [...]
Architect’s Journal to publish Top 100 influential UK architects on Twitter
In April 2011 Construction News published the tCn top 100 list of influential tweeters in the UK built environment and received a great response. It’s part of an initiative to help industry individuals and organisations understand, embrace and utilise the power of digital media. PeerIndex was used to rank Twitter users based on how influential they are and we’re very happy to be one of the only agencies included. Next in the #tcntop100 series is an attempt to identify influential tweeters in UK architecture. The final #AJtCn100 list will be [...]
Analysing the impact of our Social Media E-book
UPDATE (02/06/11): We are now approaching nearly 400 downloads since the launch of the ebook. Thank you to everyone who has downloaded the ebook. It’s been over a week since we launched our Guide to Social Media Marketing for Construction Marketers ebook and thought it would be good to show the results we achieved from publishing this ebook. The total number of downloads stands at a whopping 217!!!! Thank you to everyone who has downloaded and shared the ebook with others.
Top 100 influential tweeters in the UK built environment & construction industry
So the long anticipated wait for the tCn top 100 influential tweeters in the built environment has been published on Construction News today. We are very chuffed to be ranked 30th in the list, and be one of the only agencies who ‘made the cut’. A big well done and congratulations to everyone. Happy tweeting! You can view the list here: http://www.peerindex.net/tcntweets/group/tcntop100
A list of UK Architects on Twitter
For many construction marketers who are creating social media plans or are already participating in social media, their first task should have been to find out whether their audience is using Twitter (or not) as a communication tool. If they are, then there is potential to engage with this audience and achieve valuable business goals such as lead generation, brand awareness, relationship development, research and general networking. So how do you go about finding your audience? I came across this handy tool the other day called Follower Wonk. It basically [...]
The #Ecobuild hashtag provides a unique Marketing Opportunity
Ecobuild is one of the largest events for the construction industry and the build environment. With more than 1,300 exhibitors, 750 speakers and 50,000 visitors expected over the three-days event focusing on the sectors biggest challenge: creating a sustainable build environment. This blog posts looks at the marketing opportunities created by such a huge event and how the #ecobuild hashtag can be used to connect with exhibitors, fellow visitors, speakers and allow those not able to attend a chance to ‘get a piece of the action’.
A week in the life of a Specification Manager using Social Media
Meet Steve. He is the new Specification Manager for a company that manufactures and supplies rainwater harvesting systems for the commercial sector. Steve has just started using social media to connect with specific audiences online and his objective is to tap in to those Architects and Designers who communicate online and don’t respond to his emails or cold calls. We take a look at how he is getting on…….. MONDAY 4th JUNE 2011 8.47am – Got into work, started searching for some Architects on Twitter using the Twibes website. Very [...]
