We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.
Posts Categorized: Product manufacturers
The Pauley Creative philosophy on digital marketing strategy is, put simply, that your website should be at the heart of every tactical marketing channel you employ.
We’ve recently been privileged enough to build a number of complex websites for building product manufacturers that have handed control back to the client’s in-house marketing teams.
As work starts to pick up in the construction industry a key marketing question for me is “Are building product manufacturers going to stay focused on what’s important?”
The last few years have taught many of us to be lean, pin-sharp and focused on delivering real value for our businesses and in order to achieve that, you knew had to work backwards…
Let me explain…Read More
In the run up to Ecobuild (in the UK), across the Atlantic, two US building materials associations, the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) joined up to create the IBS (International Builders Show) and the Kitchen & Bath Industry Show (KBIS), at the Las Vegas Convention Centre.
The International Builders Show* is a trade show for US national home builders. Two things to clear up first; It’s definitely not a US version of Ecobuild and it’s not really international either (bar a small Chinese exhibiting contingent and me).Read More
Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.
As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.
Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.
Updated Sept 2016
Is your marketing strategy for the year ahead in hand?
Are you ready to hit the ground running?
Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?
As James Cameron (Film Director – Google him) once said;
Hope is not a strategy. Luck is not a factor. Fear is not an option.
If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.
Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…
About this post…
It’s not particularly helpful on the face of it. It’s not about building product manufacturers and it probably won’t help with your marketing efforts.
It’s also particularly self-serving in the sense that it’s about me, not about you, about my needs not yours.Read More
Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment).
The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations.Read More
Yesterday we were kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses.
We decided to talk about Google Analytics for one reason. We have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry.Read More
I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0’.
A website for any building product manufacturer should never be considered as a shop window. This is the old 1990’s way of thinking about websites, the web has moved on since then and so should you if you still use this phrase. Read More