Presentations
Increasing the visibility of your construction product website in search engines
I was kindly asked to present at the RIBA Insight Consultancy Day for its members, mainly product manufacturers and suppliers. Over 100 delegates attended the day which saw a range of topics presented and discussed including ‘BIM take up amongst professional services’ and ‘what do Architects want from product CPD’s’ and an ever popular topic ‘Adding Social Media to your Construction Marketing Mix’ presented by Paul Wilkinson. Finally my presentation on increasing the visibility of construction product websites in search engines and ensuring they are found by specifiers, architects, engineers [...]
CIMCIG Digital Marketing Workshop Presentation – Measure what matters
I recently presented at the CIMCIG Digital Marketing Workshop in London about measuring what really matters to your bosses and directors . The presentation focuses on what construction marketers should be measuring if the aim of your marketing is lead generation. Your website is and should be the heart of your digital marketing strategy and it is a lead conversion tool – but is it doing its job? How do you know your marketing activities are working if you are not measuring leads by source or campaign? Lead generation and [...]
CIMCIG ‘Social Media Marketing to Architects’ Presentation
CIMCIG kindly invited me to present at the Marketing to Architects half-day seminar on the subject of ‘Social Media Marketing to Architects’. Majority of the audience were marketers from Product Manufacturing companies and a handful of marketers from software providers and design services. 89 marketing and business development professionals attended the event which was great news for the organisers and presenters. The event provided a unique networking opportunity and gave delegates a chance to learn about enhancing existing communication channels and integrating new channels into their marketing mix to target [...]
