Pauley Creative
Experienced PR Manager joins the Pauley Creative team
We are very happy to announce the arrival of the latest member of our talented construction marketing team. Helen Lawson joins us from Liz Male Consulting where she handled the public relations and communications for clients in the construction and sustainability sectors. She is a CIPR associate and has a wealth of both client and agency side experience. At Pauley Creative Helen manages all creative communications and public relations, both internally and for our awesome clients. PR is an important part of the construction marketing mix, and one that is [...]
Which of these channels are most effective for lead generation?
With so many channels, platforms, tools and techniques out there to communicate with your audience, we would like to know which the of the following channels you find most effective for lead generation. We want to try and get as many responses as possible so please share this post with your fellow marketers. We will publish the results in just over 2 weeks time and be able to get a clearer idea of which marketing channels are most used and effective amongst marketers within the construction industry.
Digital Marketing Workshop for Construction Marketers
On the back of the success of our Construction Marketers Guide to Social Media E-Book we are pleased to announce our Digital Marketing Workshop for marketers within the construction industry. Where? The Building Centre, London. When? Thursday 23rd June 2011. What time? 2pm – 5.30pm. What will I learn? Plenty. We’ll get you started on creating a robust digital marketing strategy and provide you with the knowledge and skill set in order to quickly re-apply to your current marketing plan.
The #Ecobuild hashtag provides a unique Marketing Opportunity
Ecobuild is one of the largest events for the construction industry and the build environment. With more than 1,300 exhibitors, 750 speakers and 50,000 visitors expected over the three-days event focusing on the sectors biggest challenge: creating a sustainable build environment. This blog posts looks at the marketing opportunities created by such a huge event and how the #ecobuild hashtag can be used to connect with exhibitors, fellow visitors, speakers and allow those not able to attend a chance to ‘get a piece of the action’.
CIMCIG ‘Social Media Marketing to Architects’ Presentation
CIMCIG kindly invited me to present at the Marketing to Architects half-day seminar on the subject of ‘Social Media Marketing to Architects’. Majority of the audience were marketers from Product Manufacturing companies and a handful of marketers from software providers and design services. 89 marketing and business development professionals attended the event which was great news for the organisers and presenters. The event provided a unique networking opportunity and gave delegates a chance to learn about enhancing existing communication channels and integrating new channels into their marketing mix to target [...]
Wrapping up a busy 2010 for construction marketing
As the saying goes “Hasn’t this year just flown by?” Indeed it has and what a year it has been too. 2010 has seen the rise of social media and how construction companies, large and small, look to embrace social platforms for pushing out content and increasing networking opportunities. Interesting discussions have taken place regarding the uses of social media within the industry and whether any form of ROI can be calculated. It seems as though many companies and marketers are still trying to work out how it can be [...]
Cranfield University BGP – Speak from the heart, not the Powerpoint
I was recently invited to speak at a Cranfield University BGP open day. The BGP, or Business Growth Programme as it’s known, is designed specifically for the development of owner managers and their businesses. I was invited to give a presentation based on my own experience of participating on the BGP programme back in February 2007. I was more than happy to accept the invitation. My experience of BGP was rewarding, challenging and still helps me to this day. My BGP was a journey of massive benefit to both me [...]
Top digital marketer joins our team
Having first met on Twitter it seems appropriate to announce this news there too… Pauley Creative have wooed and won the services of one of construction marketing’s leading digital specialists Pritesh Patel who will, from Monday, be working from our Milton Keynes HQ.
Home pages for Construction websites – Online Construction Marketing
“At Pauley Creative we have been designing and building websites and home pages for construction industry websites for over ten years and the trends for best practice in terms of design, build and strategy have changed sporadically over time. However, the basics remain the same. Within this piece I will give you a better understanding of what you should be expecting of your home page as well as the customer experience your users should expect too”. Click here to read the full Article By Nick Pauley – Principal – Pauley [...]
Seven – Digital Marketing
Internet guru Seth Godin, says: “If you have more than seven items in a pull down list, you have failed.” I don’t think he’s wrong particularly when he applies this to drop down lists; it’s worth reading [read Seth's blog here]. There is undeniably something about seven…
