Ok, it’s time for a website redesign. Your existing website has not received any love from you for about 5 years and it has now become a realisation that your website is the first thing prospects view when researching about you. Now it’s suddenly important! In a recent survey conducted by Hubspot, they found that 68% of Marketers did a redesign of their websites within the last 12 months, however the extent of what they mean by ‘redesign’ is not quite clear. If ‘redesign’ does mean a complete redesign then [...]
A website creates a global identity for your construction business. This makes website design a critical factor in your success online. Websites are like a first impression, which as you know, are lasting and difficult to change. Visitors need to be attracted to your website within a few seconds because many people do not have the time or patience to go through all the sites that feature in search results. Give visitors a reason to stay on your site, explore it and hopefully return. You might ask, ‘but how do [...]
Setting up a website is only part of building an effective digital marketing strategy. Your website needs to perform in the same way as your sales team and that is to create you leads, opportunities and add to your bottom line. A few weeks ago, I wrote about measuring outcomes of your website and in particular the importance of assigning ‘goals’ to your website. So what do you do once traffic is starting to flow through to your site…?
Digital marketer upset by lack of digital marketing at Ecobuild. No surprise there then.
There’s no point in putting together a wonderfully integrated marketing campaign if the words don’t ring bells for the readers. Writing good ad copy isn’t easy. The more I read other people’s marketing literature the more I realise that writing is a talent that not everyone has. There’s the architects firm which promises to “assist” its clients when I’m sure what the clients need is someone to carry out the job – not assist them. There’s the quantity surveyors practice that offers me the “best possible solution”. It’s so easy [...]
Orange is a quality colour. Red is good and yellow is alright, but there is something more inspiring, warm, energetic and intriguing with orange. Orange – A real cad of a colour. One minute charming, witty and successful, the next warm, sexy and sociable. Orange mixes with the colder more serious, traditional business colours with ease – Blues and greens, greys and blacks. Orange is talented, broad and welcoming, it’s all the colours between pure red and pure yellow. Orange stimulates you into activity, it appeals to your appetite and [...]
Your brand is the whole experience, not just a logo. We spend a lot of time talking to clients about brands – visual brands – but brand value is so much more. It’s about the whole experience. Here’s a wonderfully inspiring story – Click here.
Here’s a list of stuff we read at Pauley Creative on a daily basis. Not all at once I might add, that would be tough. These websites and blogs are for cool folks in the marketing, design and web industry. They’ll keep you loaded with content and brimming with inspiration. In fact you could probably rule the world with all this information…
Now you might say I am clearly easily pleased, yet every now and then you see something that is so simple yet so brilliant that you really wished you’d thought of it first. This brilliant image is one such something. “I shot the Serif” courtesy of artist Tom Gabor
There are evidently many questions that can be asked from the outset to develop good brief and no doubt you’ve collated many of them already. From my perspective I want to know 4 things: The objective, the assets available, as much about the audience as possible and the journey you’d like them to take. With these questions answered you will be very well armed to create an utterly storming brief.