Cool Stuff
10 ways to create viral videos as part of a construction products campaign
Definition Viral video: A video which becomes popular through social sharing (Facebook, YouTube, Twitter etc) Viral videos can be great – great fun, great for branding and great for reach without necessarily having access to spectacular budgets. The brilliant thing about these videos is that they have the magical ability to take you out of your ‘construction’ pigeonhole. The techniques and tactics which make a great viral will transcend your industry labels and appeal directly to basal human instincts… curiosity, sympathy, humour, sociability. Reviewing some of the greatest viral videos [...]
MDi TV – Ecobuild 2012 Round Up
As the sun sets on Ecobuild for yet another year we can only now take a look at some of the good uses of digital marketing and new technologies we spotted during our visit to the 3 day show. It was good to see an increase in the number of stands displaying some sort of online social element be it Twitter, Facebook or LinkedIn and testing new ways of getting people online or interacting through the use of QR Codes whilst at the show. We also noticed an increase in [...]
A collection of infographics for the construction industry
Infographics have become a very popular method of presenting data and information in a visual, creative and fun way. They are vastly shared on social media and the best infographics convey complex information in a quick, and easy to digest, manner. We have done some research and collected 12 construction-related infographics that you might find useful. If you have come across any others that should be on this list then please let us know in the comments section. Enjoy!
Humorous Google Search Suggestions
Ever typed a search phrase into Google and wondered how it predicts what you are about to search for? Here is Google’s explanation “As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities”. That’ll mean popular searches then? Here are some humorous ‘search suggestions’ which I have found:
A collection of iPhone apps for the construction industry
You would probably think that there wasn’t going to be that many construction related iPhone apps in the app store, right? Well actually you would be surprised at how many apps are in fact related to various audiences within the construction industry. They range from calculators and design tools through to guidance books – all available to use on your iPhone. Something I noticed is the lack of reviews for each app which may indicate that mobile apps have not yet been discovered due to poor promotion, over pricing (some [...]
Wrapping up a busy 2010 for construction marketing
As the saying goes “Hasn’t this year just flown by?” Indeed it has and what a year it has been too. 2010 has seen the rise of social media and how construction companies, large and small, look to embrace social platforms for pushing out content and increasing networking opportunities. Interesting discussions have taken place regarding the uses of social media within the industry and whether any form of ROI can be calculated. It seems as though many companies and marketers are still trying to work out how it can be [...]
Cranfield University BGP – Speak from the heart, not the Powerpoint
I was recently invited to speak at a Cranfield University BGP open day. The BGP, or Business Growth Programme as it’s known, is designed specifically for the development of owner managers and their businesses. I was invited to give a presentation based on my own experience of participating on the BGP programme back in February 2007. I was more than happy to accept the invitation. My experience of BGP was rewarding, challenging and still helps me to this day. My BGP was a journey of massive benefit to both me [...]
Construction industry blogs – Digital marketing for construction
Have you ever felt that you wanted to let it all out and trumpet some great truth to the world at large? Well, start a blog. Anyone can do it – and you don’t need to buy any software to get started. Blogging is a great way to comment about construction industry issues and to have your say. But apart from the cathartic effect it can have, a blog can be an excellent way to get your company’s news out into the wider world and to build your credibility as [...]
Green waste. Ecobuild 2010 – Construction Event Marketing
Digital marketer upset by lack of digital marketing at Ecobuild. No surprise there then.
Why Orange?
Orange is a quality colour. Red is good and yellow is alright, but there is something more inspiring, warm, energetic and intriguing with orange. Orange – A real cad of a colour. One minute charming, witty and successful, the next warm, sexy and sociable. Orange mixes with the colder more serious, traditional business colours with ease – Blues and greens, greys and blacks. Orange is talented, broad and welcoming, it’s all the colours between pure red and pure yellow. Orange stimulates you into activity, it appeals to your appetite and [...]
