As the sun sets on Ecobuild for yet another year we can only now take a look at some of the good uses of digital marketing and new technologies we spotted during our visit to the 3 day show. It was good to see an increase in the number of stands displaying some sort of online social element be it Twitter, Facebook or LinkedIn and testing new ways of getting people online or interacting through the use of QR Codes whilst at the show. We also noticed an increase in [...]
Infographics have become a very popular method of presenting data and information in a visual, creative and fun way. They are vastly shared on social media and the best infographics convey complex information in a quick, and easy to digest, manner. We have done some research and collected 12 construction-related infographics that you might find useful. If you have come across any others that should be on this list then please let us know in the comments section. Enjoy!
Ever typed a search phrase into Google and wondered how it predicts what you are about to search for? Here is Google’s explanation “As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities”. That’ll mean popular searches then? Here are some humorous ‘search suggestions’ which I have found:
You would probably think that there wasn’t going to be that many construction related iPhone apps in the app store, right? Well actually you would be surprised at how many apps are in fact related to various audiences within the construction industry. They range from calculators and design tools through to guidance books – all available to use on your iPhone. Something I noticed is the lack of reviews for each app which may indicate that mobile apps have not yet been discovered due to poor promotion, over pricing (some [...]
As the saying goes “Hasn’t this year just flown by?” Indeed it has and what a year it has been too. 2010 has seen the rise of social media and how construction companies, large and small, look to embrace social platforms for pushing out content and increasing networking opportunities. Interesting discussions have taken place regarding the uses of social media within the industry and whether any form of ROI can be calculated. It seems as though many companies and marketers are still trying to work out how it can be [...]
I was recently invited to speak at a Cranfield University BGP open day. The BGP, or Business Growth Programme as it’s known, is designed specifically for the development of owner managers and their businesses. I was invited to give a presentation based on my own experience of participating on the BGP programme back in February 2007. I was more than happy to accept the invitation. My experience of BGP was rewarding, challenging and still helps me to this day. My BGP was a journey of massive benefit to both me [...]
Have you ever felt that you wanted to let it all out and trumpet some great truth to the world at large? Well, start a blog. Anyone can do it – and you don’t need to buy any software to get started. Blogging is a great way to comment about construction industry issues and to have your say. But apart from the cathartic effect it can have, a blog can be an excellent way to get your company’s news out into the wider world and to build your credibility as [...]
Digital marketer upset by lack of digital marketing at Ecobuild. No surprise there then.
Orange is a quality colour. Red is good and yellow is alright, but there is something more inspiring, warm, energetic and intriguing with orange. Orange – A real cad of a colour. One minute charming, witty and successful, the next warm, sexy and sociable. Orange mixes with the colder more serious, traditional business colours with ease – Blues and greens, greys and blacks. Orange is talented, broad and welcoming, it’s all the colours between pure red and pure yellow. Orange stimulates you into activity, it appeals to your appetite and [...]