Posts By: Stuart Dinnie
Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.
Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.
Good marketers talk about telling stories.
When you write content, when you create video, when you design an infographic, tell a story.
So I’m gonna tell you about my MozCon experience.
Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.
Nathalie I stole your words for the title, because I think this qualifies…
This post outlines one of the key areas we should consider when planning a new website.
As well providing great practical advice at the early stages of your web build project this post also identifies areas of opportunity for ‘Search’ even before your website is built.
A sitemap is visual representation of the structure of your website. It shows all of your website pages and the hierarchy of these pages.
Its important to understand this structure up front in order to get a birds eye view of your site and to make sure that all the topics you want to cover are included.
Building a sitemap should be pretty simple process yet there are plenty of pitfalls to avoid.
Getting your sitemap right, before you start the build, is vital to the success of your new product manufacturer website.
The Pauley Creative philosophy on digital marketing strategy is, put simply, that your website should be at the heart of every tactical marketing channel you employ.
We’ve recently been privileged enough to build a number of complex websites for building product manufacturers that have handed control back to the client’s in-house marketing teams.