Posts By: Pauley Creative

5 More Reasons Why Construction Marketers Should Be Blogging

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We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.

To give a brief overview, those 5 massively important reasons included…

  1. To Show your Technical Expertise
  2. To Prove Industry Leadership
  3. To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes
  4. To Provide Answers to Common Questions
  5. To Support the Reach and Measurement of your Marketing Campaigns

Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.

This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.

Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.

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The use of QR codes and Hashtags in the Construction Industry

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For all dedicated marketers, both in the construction industry and elsewhere, finding new ways of interacting and engaging with potential leads has always been a top priority.

And within this fast-moving digital world it becomes all the more important to find out which marketing strategies are most popular, and out of these, which will best ensure your brand gets heard.

This post will discuss the importance of QR codes and hashtags to the construction industry, and how they can be applied to your business in order to achieve the best results.

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Creating Graphs in Excel to Support Your Findings in Google Analytics

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Organizing a spreadsheet full of data can feel like an intimidating task to anyone.

However, creating visual data that actually means something to your customers is easier to create in Excel than you may think.

This post will show you 5 easy steps to converting your data into digestible chunks to present in your monthly activity website report.

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What are Google’s 200 Ranking Factors?

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When working on SEO campaigns and projects to improve the visibility of websites in search engines, it is essential that every person involved in the project is fully aware of every aspect that affects and impacts how Google perceives your site and then ranks your website in its search engine.

“Why aren’t we on page 1 yet?”

It is the duty of any digital marketer to fully understand each ranking factor prior to getting involved in an SEO project. Why? To manage expectations.Read More

CIMCIG Digital Marketing Workshop Presentation – Measure what matters

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We recently presented at the CIMCIG Digital Marketing Workshop in London about measuring what really matters to your bosses and directors .

The presentation focused on what construction marketers should be measuring if the aim of your marketing is lead generation. Your website is and should be the heart of your digital marketing strategy and it is a lead conversion tool – but is it doing its job? How do you know your marketing activities are working if you are not measuring leads by source or campaign?

Lead generation and conversion is an important marketing and business goal, so are you measuring how your website is performing? How many leads is your website generating and how many of them are converted into prospects? Which campaigns are working better than others? Where are you spending most of your budget and is it generating you leads? How can you reduce your spend yet increase conversions or generate good qualified leads?

Some marketers only report metrics such as visits and page views which doesn’t tell you anything. Marketers should instead report results and outcomes, not observations. Measure what matters!

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