http://www.pauleycreative.co.ukhttp://dev.pauleycreative.co.uk/pauleycreative/images/rss-logo.pnghttp://www.pauleycreative.co.ukLatest blogs on pauleycreative.co.ukCopyright 2010 Pauley Creative. All rights reserved.Speed, or lack of it, is going to become an issue again. How fast your page loads is already a factor in Google AdWords quality score but speed’s going to be added to the organic ranking algorithm. Now’s the time to check your loading speed...http://www.pauleycreative.co.uk//Blog/44/Speed-could-damage-your-profits---Construction-MarketingFri, 05 Feb 2010 00:00:00 GMTThe - now rather inaccurately-named - search engine optimisation (SEO) business has been very hard at work for the past few years generating content to populate the internet and thereby raise search engine ranking. This is how it works. http://www.pauleycreative.co.uk//Blog/43/Honesty-is-the-best-policy---Construction-MarketingWed, 27 Jan 2010 00:00:00 GMTSearch is changing fast – and I mean fast. http://www.pauleycreative.co.uk//Blog/42/Almost-instantThu, 21 Jan 2010 00:00:00 GMTIf you’re selling products online there are several things you can do to help your customers to buy and help your search engine rankings at the same time.http://www.pauleycreative.co.uk//Blog/41/Compelling-web-sitesSun, 17 Jan 2010 00:00:00 GMTYou know, it is the simplest things that are sometimes the most effective. I received an email the other day from a friend who’s recently moved job...http://www.pauleycreative.co.uk//Blog/40/Simple-but-extremely-effectiveSun, 10 Jan 2010 00:00:00 GMTThere’s no doubt that email marketing does work – we’ve got many customers who will testify to this...http://www.pauleycreative.co.uk//Blog/39/Tearing-down-barriersWed, 06 Jan 2010 00:00:00 GMTWith the lines between marketing disciplines fast becoming blurred, online (and offline) activity needs to be measured to know what is and isn’t working and companies need the ability to react quickly and make the necessary changes. Every separate element of the marketing activity both on and offline needs to have measurable parameters built in - ways of actually managing the campaign rather than simply watching it happen, allowing ongoing optimisation. For example: response to on and offline dm pieces, number of calls through to a specific line for a campaign, click through rates for online advertising, response to offline advertising, specific product promotion, cross promotions etc . If all of the information is captured, campaigns can be tweaked, marketing activity will be much more effective and time and money will be saved.http://www.pauleycreative.co.uk//Blog/38/Direct-Selling---Build-in-control-and-measurabilityMon, 07 Dec 2009 00:00:00 GMTLets not beat around the bush here. Red is the most basic of colours, it can be deemed cheap and cheerful; its why all 'sale' stickers are red. And yellow? Well, yellow is closely related to cowardice and being ill. Not nice at all. Clearly, there is nothing inspiring about either colour. So why orange?http://www.pauleycreative.co.uk//Blog/37/Orange---the-most-successful-of-all-coloursFri, 27 Nov 2009 00:00:00 GMTIf a clear set of guidelines and company do’ and don’ts for social media is not spelled out, something will go wrong. It is still unclear how best to use social media for businesses, but very clear how not to use it! All company representatives need to ensure their company’s values and ethics are upheld at all times; and build a PR strategy incorporating social media channels.http://www.pauleycreative.co.uk//Blog/36/Direct-Selling---Create-a-social-media-policyThu, 26 Nov 2009 00:00:00 GMTIf a direct selling company does not offer their consultants a place online, they will simply make their own. With multiple spin-off websites springing up, a company’s brand values and image will be compromised. Potential customers will be confused and put-off by these mixed messages resulting in lost business.http://www.pauleycreative.co.uk//Blog/35/Direct-Selling---Give-the-consultants-a-place-online-Wed, 18 Nov 2009 00:00:00 GMT